Jakarta, 22 Februari, 2024 – KATTA Indonesia, a luxury furniture store based in Jakarta, proudly announces exclusive partnership with Arflex as the exclusive retailer in Indonesia, at the launch event ‘Arflex, Italian Design Story.’ Fausto Colombo, CEO of Arflex, was present to introduce the Italian heritage brand in a more personal and exclusive manner to enthusiasts of world-class furniture, as well as professionals in the architecture and interior design industries in Indonesia. One of prominent interior designers, Francine Denise, joined the launch of the Arflex to share insights into the modern-contemporary style of Italian furniture, designed with timeless classic elements represented by Arflex.

(Standing) Fausto Colombo, CEO of Arflex, and (left to right) Francine Denise, Yurika Dewi, Wiji Kusumaningrum.

Wiji Kusumaningrum, Director of KATTA Indonesia, stated, “KATTA is committed to providing an exclusive curation of world-class luxury furniture brands, and we are delighted to be introducing Arflex, a heritage furniture brand with legendary Italian craftsmanship to the Indonesian market. This brand is renowned for its iconic pieces showcased at prestigious locations such as the Museum of Modern Art (MoMA) in New York and the Milan Triennale and the Tokyo Triennale Museum. Now, Arflex’s iconic collections are available and accessible at KATTA Indonesia showroom,” proudly stated Wiji.

Marenco Sofa, Designed by Mario Marenco, 1970

Fausto Colombo, CEO of Arflex, mentioned, “Arflex, a historic Italian company active in the design upholstery sector, produces sofas, armchairs and prestigious accessories of top quality. Arflex has been a pioneer in high-end Italian furniture since 1947. Various iconic collections have been continuously launched, such as the Strip sofa by Cini Boeri and the Marenco sofa by Mario Marenco. Many influential designers have collaborated with Arflex, including Franco Albini, De Carlo, Belgiojoso, Peressutti, Spadolini, Tito Agnoli, Marenco, and many more.”

Botolo, Designed by Cini Boeri, 1973

Furthermore, Wiji added that the latest collections showcased in the KATTA showroom include the Marenco sofa, designed by Mario Marenco in 1970. It is a linear and modular sofa with soft and rounded shapes, which allow it to adapt to both living and hospitality areas. This unique design and the wide modularity still make Marenco sofa a must-have in contemporary furniture. The Capsule collection also attracts attention, such as the Botolo designed by Cini Boeri. Botolo armchair has a sinuous and rounded shape that allows an ergonomic seat, suitable for the body, providing comfort and luxuries. Additionally, KATTA offers ready collections including armchairs, stools, tables and small tables, bookcases, accessories, and outdoor collections.

“KATTA hopes that the presence of Arflex, a pioneer in high-end Italian furniture, will serve as an inspirational platform for luxury design enthusiasts in Indonesia to bring the contemporary Italian furniture landscape. Find our collection at KATTA Indonesia, Jl. RS Fatmawati Raya no.1 and find latest information through www.katta.co.id and our instagram @KATTAIndonesia,” concluded Wiji Kusumaningrum.