Rolf Benz Celebrates 60 Years at KATTA Indonesia

Jakarta, May 22, 2024 – KATTA Indonesia proudly hosted the Rolf Benz Six event to celebrate 60 years of designing tomorrow. The renowned international design brand, Rolf Benz, celebrated it’s 60 Years Anniversary by showcasing it’s latest collection, the anniversary Rolf Benz SINA Sofa in Indonesia. The event featured an intimate design talk by the talented duo from Beck Design, Silja and Norbert Beck, sharing the story behind the anniversary sofa, the Rolf Benz SINA.

The celebration was graced by the presence of the Deputy German Ambassador to Indonesia, Thomas Graf, and the Indonesian prominent architect, Nelson Liaw. The event provided a unique opportunity for guests to engage with the rich history and innovative design og Rolf Benz, marking six decades of pioneering excellence in the world of luxury furniture.

Yurika Dewi, Founder of KATTA Indonesia, and Wiji Kusumaningrum, Director of KATTA Indonesia, opened the event with heartfelt remarks. They expressed their excitement and gratitude for hosting such a significant milestone in the world of design, celebrating the legacy of Rolf Benz.

“KATTA is commited to providing an exclusive curation of world-class luxury furniture brands, and we are delighted to celebrate Rolf Benz’s 60th anniversary with our esteemed guests. Rolf Benz is renowned fot its exceptional craftsmanship and innovative design, and we are proud to showcase their latest collection, the Rolf Benz SINA, here in Indonesia,” stated Yurika Dewi.

Rupert Hainzi, Director of International Sales at Rolf Benz, highlighted the brand’s jurney since 1964, emphasizing its dedication to combining innovation with comfort in their furniture designs. He remarked, “The SINA collection embodies our brand’s legacy and dedication to excellence, offering a blend of modernity and timeless elegance. SINA is the name of an elegant anniversary model, which combines the company’s history with contemporaneity in one single product.”

The talented duo Beck Design, Silja and Norbert Beck, one of Germany’s most successful married design team, shared their insights into the design process behind the SINA collection, discussing the meticulous craftsmanship and how the collection reflects Rolf Benz’s brand essence and history. Their collaboration with Rolf Benz spans over two decades, contributing significantly to the brand’s success and innovation.

During the event, the distinguished guests had immersed themselves to indulge in customized comfort with soft seat cushions cradled by curved leather or fabric framing, the Rolf Benz Sina Anniversary sofa. Exploring a modern mixture of materials and hues by contrasting seat and backrest upholstery. It exemplifies the brand’s commitment to pioneering design and luxurious comfort.

Rolf Benz 60 Years anniversary event concluded with a lucky draw for a personalized Rolf Benz Phil Chair. The lucky draw winner was announced at KATTA Indonesia, adding an exciting highlight to the evening.

“Thank you for joining us in celebrating Rolf Benz’s 60 years of designing tomorrow. We look forward to continuing this journey of innovation and luxury with the latest collection, the Rolf Benz SINA, our anniversary sofa. Find our collection at KATTA Indonesia, Jl. RS Fatmawati Raya no.1 and find latest information through www.katta.co.id and our instagram @KATTAIndonesia,” concluded Wiji Kusumaningrum, Director of KATTA Indonesia.